Mizen - Education Products

Treatment of Mania CD ROM

Time with busy physicians is always at a premium. When the sales representative calls every angle, information tidbit, and approach must be deftly presented in order to successfully present the product's message.

Sales representatives have laptop computers with CD-ROM's. Build support information to make these technically trained professionals look their best when meeting with the medical community.

Approach

Goble & Associates. Inc's client, Abbott Laboratories, needed to provide field training on the use of their product, Depakote, for the treatment of Mania. For a successful presentation the rationale, clinical research and testimonials from leading investigators needed presentation in an organized fashion so the sales representative could address any concern.

Assets were generated by Goble & Associates, Inc. print program to provide a visual continuity. Elements of the program, technical data, and key findings were organized to provide the sales representative with all of the resources possible to make an lasting positive impressions.

Lessons Learned

Flexible navigation structures require "anticipatory planning" in order to be successful. Charts and table information run the risk of legibility at screen resolutions not experienced in print format. Proofreading and careful checking of text and its presentation cannot be shortchanged.