Mizen - Information Systems

Medi-Promotions Products & Services CD-ROM

Medi Promotions Inc., a client of Goble and Associates,Inc. wished to provide an overview and facts supporting the effectiveness of a comprehensive communication program to high level pharmaceutical marketing executives.

Sell the company and its breath of services since adoption will help increase prescriptions for the product and convince marketers of the value for the solution.

Approach

A technical sales presentation of the variety of products and services provided is one component of the program. Samples of the work along with testimonials and results of the program are attractively presented and organized to allow the sales representative to customize the presentation to the audiences' interests.

Create an interactive "sales return on investment" exercise that convinces the marketing executives of the value of the a comprehensive communications program managed by Medi Promotions, Inc.

Lessons Learned

Good asset management on the Mac side helped keep visuals organized as they were moved to the Windows environment. Photoshop provided predictable results on both platforms but the quality of the images as seen on the Mac side(assets were extracted from print production literature) were better than viewed on the Windows platform.

The iterations of return on investment provided quick and effective examples how the program's finances return value to the sponsor.